What is the difference between digital signage and broadcasting?

Broadcasting sends the same programme to a large audience, like television. Digital signage targets a small, specific group in one place, such as the people in your office or shop, with content you choose.

Can I try digital signage for free?

Yes. With Hellocast one screen is free forever, with no credit card and no end date.

What is digital signage?

Digital signage is the use of screens to show information to the people in a particular place: the TV in an office reception, the display behind a shop counter, the noticeboard screen in a staff canteen. Instead of broadcasting to everyone, you show your own content to the people who walk through your door.

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Examples of digital signage

What you show depends on who is watching.

In the office: welcoming visitors, birthdays, company news, the weather and travel information
In a shop: offers, new products and brand imagery
In cafés and restaurants: the menu, specials and upcoming events
In a waiting room: practical information and waiting times

What do you need?

Digital signage used to mean a dedicated media player and an installer. Today a TV with a web browser is enough, or an inexpensive Android TV box or Fire TV Stick. You manage the content online, with a platform such as Hellocast.

How much does digital signage cost?

With Hellocast one screen is free with a small badge. For more screens or extra features, choose Pro at €9 per screen per month, excluding VAT, for every screen in your subscription. You also need a TV with a browser or a separate player, and an internet connection. You can cancel Pro any month.

Digital signage, narrowcasting or a TV dashboard?

Different names for much the same thing. In the Netherlands and Belgium it’s often called narrowcasting; internationally, digital signage. Both mean screens with content you control yourself, aimed at a specific audience in a specific place.

Questions

What is the difference between digital signage and broadcasting?: Broadcasting sends the same programme to a large audience, like television. Digital signage targets a small, specific group in one place, such as the people in your office or shop, with content you choose.
Can I try digital signage for free?: Yes. With Hellocast one screen is free forever, with no credit card and no end date.

Will it work with your TV?

Check the browser and pairing steps in our digital signage setup guide. Planning several screens or have a question? Email hello@hellocast.app.

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Free, no credit card needed. Your TV is up and running in 5 minutes.

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