Privacy policy

Hellocast is a service of Bouwhuis IT, Piet Heinstraat 12, 7511 JE Enschede, the Netherlands (Chamber of Commerce no. 64554643). This policy explains which personal data we process and why. Questions? Email hello@hellocast.app. This is a translation of our Dutch privacy statement; if the two differ, the Dutch version prevails.

Data of Hellocast users

When you create an account or sign in, we process:

• your email address, so you can sign in and so we can email you about your account;
• the name of your organisation;
• technical data such as your IP address, only to prevent abuse (for example, too many sign-in attempts);
• who changed what in your account (with a name or email address, including of people invited), so your team can look back on it; we keep this history for 12 months;
• for a paid subscription: billing details, which are processed by our payment provider Stripe.

We do this to perform our agreement with you (Article 6(1)(b) GDPR) and because of our legitimate interest in keeping the service secure (Article 6(1)(f) GDPR).

Data you put into Hellocast

Content you put on your screens, such as colleagues’ names and birthdays, visitors’ names and logos, is processed by us on behalf of your organisation. Your organisation is the controller and we are the processor. The arrangements are set out in our data processing agreement. For birthdays we only store the day and month, never the year of birth.

Where, and for how long

All data is stored on servers in the Netherlands, with encrypted backups in the EU. We keep account data for as long as your account exists. If you delete your account, we erase your data within 30 days, except for what we are required to keep by law (such as invoices, which are kept for 7 years).

Who we share data with

• Stripe, for payments;
• our own mail server, to send sign-in emails and invoices;
• Anthropic, only when you use the “Design with AI” feature: we then send the description you type, the previous design if you ask for a change, and your organisation’s name and accent colour, and nothing else;
• logo.dev, when you look up a logo for a welcome: we only send the company name you type.
• an AI agent you connect yourself: after your approval it can access the selected organisation’s screens and playlist content with the permissions you allow. You can revoke this access under Agent connections.

We don’t sell data and don’t use it for advertising.

Cookies

We only use functional cookies: one to keep you signed in, and one to remember your language. There are no tracking or advertising cookies, so there is nothing you need to consent to.

Visitor statistics

We use Umami at umami.0x5e.eu to measure which pages are visited and which websites or campaigns bring visitors to us. This also processes technical data such as browser, device and approximate location. Umami does not use cookies for this, and we do not attach an account identity. We do not track TV players, pairing pages, administrator pages or sign-in links. We remove fragments and all query parameters except campaign parameters (UTM) from page and referrer addresses, so sign-in tokens are not included in these statistics.

Your rights

You have the right to access, correct or delete your data, and to object to its use. To do so, email hello@hellocast.app. If you’re not satisfied, you can lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or the supervisory authority in your own EU country.